Showing posts with label content writing. Show all posts
Showing posts with label content writing. Show all posts

Thursday, June 20, 2013

Women Entrepreneurs

This blog, you could say is dedicated to Sridevi ... Yes the bollywood lady!. No she's not an entrepreneur in real life (At least I dont think so). But her character in English Vinglish can definitely inspire you to be one! An Entrepreneur. The ladoo making industry must have boomed after English Vinglish!

This blog is about three Indian Entrepreneurs I have seen very closely since I moved back to India. Whats common between them and me? They are all women! It inspires me!  You could say this is in order of physical distance from my house.

Mridula Velagapudi:
Her facebook 'About' says Self employed and loving it! When I first had a conversation with Mridula and asked her what she did, I did not realize what a big part of the writing world she had her foot in. 'Content Writing' she responded very simply, like it was a part of everyone's being.
'And whats that?' I asked naively (or rather ignorantly).
'I write content for various website' She replied. 'Companies send me stuff and I write it up so they can put it on their websites'
I did come home that evening and looked up content writing. I was part of oDesk already and had put my tiny foot into the world of blog writing. But as I searched content writers, I realized this world of writing I have never known about. Writing about a company you never knew or maybe just heard about can take a lot of skill. Especially, when by writing for them you are making the 'front face' of the matter they are trying to sell to world.
When I started writing this blog I asked Mridula whether she called her 'company' anything.
'No I am freelancer' she responded. But writes she does! From  - whitepapers, Case studies, product sheets, Newsletters, Company blogs, messages for Social media platform  - to the newsletter for our association - Mridula has done her bit of writing.
But for me the interesting part of this entrepreneur is ... I see her walking her kids to the school bus each morning and I see her pick her daughter up every afternoon at 1 pm from the school bus. Once Mridula mentioned ...
'Sometimes Ishanvi can get in the way of my work'... they way I see it - at least your home for her to get in the way of! Ishanvi is Mridula's 5 year- something little girl.

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'Do you work?' I ask Anjali as she holds on to one of her three dogs. This passionate animal lover is an entrepreneur. About 400 meters from our home, Anjali, her three dogs, one cat, fish, daughter and husband have made their friendly abode.
'I create home furnishing' She replied, still holding on tight to the all white Boxer. That's the dogs name, not his breed!
In my head, when you say furnishing I think sofas! But when I checked out Cannanore - a lore from a loom, I realized how creative furnishing can be. Someone once said that a house becomes a home when you put up curtains. That's whats Anjali's little basement based furnishing business does. With all her pretty colors and curtains she can make a room from pure to perfect!
Anjali is a big flea fiesta person. She can be found at all events around the Bangalore city displaying her pretty products. I keep promising her that when I buy my own house, I will definitely make a huge contribution to her bank account through Cannanore-a lore from a loom.
Again a home based business. But there is something about creativity that is contagious. Yes contagious. Anjali's 12th grade daughter Shradha has her own line of designer clutches. Now that's what I call - It runs in the blood.

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And then there is this enthusiastic entrepreneur about 10 kms from where I live. Yes Artsy Craftsy and its CEO Kanchan have found a special space on Dayenu the past several weeks.
You cannot miss the passion for art and craft in this entrepreneur. The living room of her house is filled with kids between 3 and 12 years of age and she still manages to get across the class contents and keep her sanity. Yet another home business!
Two things stand out in this entrepreneur.
One: she shares every thing. Her knowledge of art, her resources and details to her projects. She even has DIY (do-it-yourself) kits to get you started on your own craft classes. Of course she cannot share her patience and endurance towards the kids. Kanchan recently started Creative Adda. A place that encourages and builds creativity. I look forward to seeing this business boom too!
Two: She has a very supportive family. Her two daughters fit right into all the art and craft classes. Pihu being too little get carried off! But Kuhu all of seven not only tries the projects herself but is an excellent help to mommy! Ask Kanchan where you she gets her supplies from and she replies 'I dont know - my husband Pankaj gets it for me!' Now that's what I call a supper-supportive husband.
We were at Isaac's final day performance and Suresh and Pankaj got talking. In the conversation Pankaj mentioned 'I do my work for money. At least she (pointing at Kanchan) should do it for her passion'

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So women in Bangalore --- lets find a passion --- a talent! Lets become mini-entrepreneurs!